Branding

I was unaware of the term "branding" in regards to marketing a self-published book. I have chosen to brand myself as a very good inspirational writer, with the wit and self-honesty of John Lennon. Most people know that Lennon was honest to the point of being naked on an album cover and very honest in all of his interviews with nothing to hide. Many of his later songs reflected this honesty too. When people hear his name it creates an image in your mind. I want readers to know that I too have that same kind of honesty in my writing and song lyrics. Still Singing, Somehow , which can be seen @ http://www.stillsingingsomehow.com/, is a testament to exactly that. I am naked on the front cover to symbolize that I'm naked on the inside pages too, in my self-honesty.